Canon x Kia Creates: Zoemini Creative Journaling Campaign
In collaboration with Canon UK, I created and shared a series of creative journal spreads over a three month social activation to promote the Canon Zoemini mini printer. (Shared via Kia Creates and Inspiring Journals on Instagram and TikTok)
May 2021
Brand focus: Mental Health Awareness week
Journal spread created: “Three ways journaling is good for your mental health”
June 2021
Brand focus: Journaling tips and tricks
Journal spread created: “Experiment!” Tips on using mixed media in your journal.
July 2021
Brand focus: Journal Storytime
Journal spread created: “Storytime Travel Journaling: a weekend in Brazil’s Little Germany”
1. Three ways journaling is good for your mental health
2. Journaling Tips: Experimenting with mixed media
3. Travel Journal Storytime: a weekend in Brazil’s Little Germany
All content I made and shared for this Canon x Kia Creates paid campaign was created in a way that blended seamlessly with my organic content, ensuring it would reach and engage my audience of over 184k followers who have a genuine interest in creativity, journaling, and crafting.
The main aim was to promote the new Canon Zoemini printer. In addition to this product focus, the campaign also aimed to raise awareness of journaling and its benefits. As well as the social content, I also created and provided a bundle of handmade journaling supplies for all other influencers involved in the Canon campaign. This bundle included a new Mental Health sticker sheet I created in collaboration with Canon specifically for May’s Mental Health Awareness campaign activation.
To work with me on a brand collaboration, social campaign or art journaling project, please don’t hesitate to get in touch via my contact page.
I’ll always be happy to hear from you and I love to work on new and exciting projects so if you have an idea I’d be thrilled to hear about how I could be involved!
